Ever felt lost in the supermarket? Does the prospect of a hot and bothered check-out girl leave you cold?
Increasingly people are turning away from faceless corporate chains and returning to their local markets – where good value and a human touch can be found in the heart of the community.
Vibrant and colourful, a local market cuts out the middleman, resulting in variety, choice and good value that can be passed on to the consumer.
A recent basket comparison survey showed that markets proved to be cheaper [£28.67] than like-for-like supermarket products [£30.36]. Fruit and vegetables have been shown as the commodity where you can capture the biggest bargain. In the price comparison a shopping basket including apples, potatoes, carrots, plums and cauliflower bought at your local market trader on average totaled £4.69 where as the same products purchased in a supermarket would cost you on average £6.79!
Locally-sourced produce means your food can make it from field to the plate in a matter of hours - resulting not only in guaranteed freshness but fewer food miles and less pollution.
Joe Harrison, CEO of the National Market Traders Federation, joins us to discuss local markets and is available to take your questions on the virtue of market forces.
For more information visit www.nmtf.co.uk