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UK Consumers Warned Of Illegal Meat Trade

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The snaring and consumption of wild animal meat, known as ‘bushmeat’, is one of the most serious threats facing wildlife in Kenya today. Prompted by the rise in poverty, wild animals from gorillas to zebras and even elephants are snared by poachers, butchered, and then transported across the globe as part of a widespread commercial trade. Increasingly the problem is also posing a threat to human health, with instances of Ebola, foot and mouth and AIDS all being linked to bushmeat consumption.

According to the BBC, nearly 7,500 tonnes of illegal meat products enter Britain every year, often disguised as ‘beef’. With a reduction in customs staff, ports up and down the coast are left vulnerable to smugglers and as a result, 85% of bushmeat enters through personal luggage. Once in the UK, more than half (55%) of the illegal meat is distributed through wholesalers or sold at local street markets. Most Brits are completely unaware of the illegal trade and the potential risk that they could face by consuming illicit meat.

In an attempt to halt the unethical trade, Land Rover, together with the animal rights charity Born Free, use mobile cinema units to successfully educate local Kenyan communities about the dangers of the bushmeat trade

Chief Executive of Born Free, Will Travers, who co-founded the internationally-renowned charity in 1984, will be joined by Ian Redmond OBE, Born Free’s Senior Wildlife Consultant and United Nations Ambassador for Year of the Gorilla with journalist / broadcaster Miriam O’Reilly, presenting an exclusive Web TV show to provide an educational insight into the bushmeat trade.

For more information visit www.bornfree.org.uk

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