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Fashion, recycled?

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Vivienne Westwood, Alexander McQueen and Mathew Williamson, such names conjure up an array of images, most notably for their exquisite designs, imaginary lines and daring use of colour. Twice a year such legends of the fashion industry descend on London for one of the most celebrated events of the fashion calendar – London Fashion Week.

Alongside New York and Paris; London Fashion Week is at the forefront of the fashion industry. The weeklong event is renowned for launching some of the hottest talent in the fashion world including McQueen and Williamson. However along side this year’s main show is the much-hyped exhibition that will feature a new space entitled ‘Esthetica’.

Esthetica is designed to showcase designers whose work is more environmentally friendly. One such designer keen to showcase how constantly evolving fashion and looking after the environment can work hand in hand is British shoe designer Georgina Goodman. Alongside the launch of her new collection Georgina will be exhibiting a couture pair of shoes made from recycled drinks can metal. Georgina Goodman designed the stunning pair of shoes from hundreds of stripped drinks cans she had collected for recycling at her office and home.

Georgina hopes that the trend to use such recyclable products in fashion will catch on and other designers will start to produce completely renewable fashion. After London Fashion Week the shoes will be auctioned off to raise money for the NSPCC.

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